Hitachi past has a Hikoki future

The Hitachi range of power tools has been rebranded and its full line of power tools will carry the name Hikoki, effective immediately.

Pronounced, ‘hai-koh-key’, is how the previously known Hitachi brand will lead into the future. Hikoki brand manager, Dylan Thomas at the South Africa distributor, Matus says retailers have nothing to fear regarding …

Power tool manufacturer rebrands

Power tools and life‐science equipment manufacturer Hitachi Koki has changed its corporate name to Koki Holdings and rebranded its full line of power tools, known as Hitachi Koki, under the new HiKoki name, effective from May this year for the South African market.

“The new corporate name, Koki Holdings, is designed to maintain continuity with …